The Beauty And The Beast – Nightmare Pop Duo LOW Released Their New Album ‘HEY WHAT’

13 September 2021

Band: LOW (Duluth, Minnesota)
Who: Longtime noise-exploring duo with key members
Alan Sparhawk (guitar and vocals) and Mimi Parker (drums,
vocals) who entered the scene back in 1993 / 13 studio
albums so far (including the upcoming new one)

New album: HEY WHAT – out 10th September via Sub Pop

Pitchfork says: On the follow-up to 2018’s astonishing Double Negative,
Mimi Parker and Alan Sparhawk push deeper into abstraction, finding fresh
angles on the themes that have animated them since the beginning… HEY WHAT
is more like a surge of information through a corroded terminal, or an electrical
storm in the cavern between two earbuds.
” Full review here. Score: 8.5/10.

Turn Up The Volume: Ever heard Lou Reed‘s 1975 Metal Music Machine? No?
Well don’t listen to it, because it’ll ruin your poor ears for about a week. It was
the late great genius’ sonic middle finger to the music business, or was he just
bored and let his engineer have some fun, or was he looking for a noise overdose?
I have no idea, nor had he, I guess. Anyway, the distortion pieces of HEY WHAT
wouldn’t be out of place on MMM. But LOW are certainly not bored.

They challenge noise, they create noise that’s both disturbing and thrilling.
They construct, they do not destruct.

Their twilight chaos is accessible as they alternate surreal sounding synth noise
with real sounding nightmare pop sequences (mostly the vocal parts). The whole resonates as a conflicting Beauty and the Beast record.

Also Low‘s twilight chaos makes sense. Not that I know what actually happens in their
obscure minds and I don’t need to as long as they inspire the dark side of MY mind. An experience I prefer over the daily confrontation with our surreal pandemic reality.

Without a shadow of a doubt, one of the most intriguing longplayers of 2021.

Singles/clips: Days Like These / More / Disappearing

– DAYS LIKE THESE –

– MORE –

– DISAPPEARING –

Stream/buy HEY WHAT here…


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LOW: Facebook

HEY WHAT out now – order info here

Wall-Of-Synths – LOW Share New Piece ‘DISAPPEARING’ From Their Upcoming Album

New sonic impulses

23 July 2021

Band: LOW (Duluth, Minnesota)
Who: Longtime dream pop band with key members
Alan Sparhawk (guitar and vocals) and Mimi Parker (drums,
vocals) who entered the scene back in 1993 / 13 studio
albums so far (including the upcoming new one)

New album: HEY WHAT – out 10th September via Sub Pop

New-single: DISAPPEARING
The second taster after lead-single  Days Like These.

Disappearing is a harmonious vocal duet in slow motion
against a wall of distorted synths.

Special stuff…

LOW: FacebookAll Albums

HEY WHAT out on all formats on 10 September 2021 – order info here

(photo on top: DB LOW)

Confusing Pearl – LOW Returns With New Single ‘DAYS LIKE THESE’ From Upcoming LP

New sonic impulses…

21 June 2021

Band: LOW
(Duluth, Minnesota)
Who: Longtime dream pop band with key members
Alan Sparhawk (guitar and vocals) and Mimi Parker (drums,
vocals) who entered the scene back in 1993 / 13 studio
albums so far (including the upcoming new one)

New album: HEY WHAT – out 10th September via Sub Pop

Lead-single: DAYS LIKE THESE

What a confusing pearl this is, starting with a vivid vocal first part
and after some crushing electro interventions the song starts floating
towards the dark, ominous clouds up there in the sky. Atmospheric
synths change the course and the color of this compelling composition.
Both in a dreamy and haunting way. Our troubled and confusing days
aren’t over yet.

Get impressed here…

LOW: FacebookAll Albums

HEY WHAT out on all formats on 10 September 2021 – order info here

(photo on top: DB LOW)