Legends THE VELVET UNDERGROUND Released Their Pop Album ‘LOADED’ 50 Years Ago Today

15 November 2020


Album: LOADED – their 4th LP
Released: 15 November 1970 – 50 years ago today

AllMusic wrote: “VU signed with industry powerhouse Atlantic Records in 1970. Label head Ahmet Ertegun supposedly asked Lou Reed to avoid sex and drugs in his songs, and instead focus on making an album “loaded with hits.” Loaded was the result, and with appropriate
irony it turned out to be the first VU album that made any noticeable impact on commercial radio.”
Score: 5/5.

Turn Up The Volume: The LP is filled with easy-listening pop songs, with a lot of typical, familiar 60s harmonies à la The Mamas and The Papas and The Beach Boys – sounds like VU had fun, although Lou Reed left before its release. Despite the LP’s sweet accessibility it failed to be a hit. Anyway, I love this album. It’s even the VU longplayer I played the most
over the years. Perfect pop-ular record.

Lou Reed: “I don’t mind a repetitive chorus, I mind repetitive verse. I mean, it’s the same amount of space. Why would you have only three diamonds if you can have six?”

Key tracks: Who Loves The Sun / Sweet Jane / Rock and Roll / I Found A Reason

Full album…
(#1 – #10)


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